Cruise lines Carnival vs Royal Carribean Essay Example | Topics and Well Written Essays - 750 words

Cruise lines pleasure ground vs olympian Carribean - Essay ExampleCarnivals theme has evolved from beingness associated with the young party crowd to being the Fun Ships with a less formal ambience and greatly improved attribute that is now appealing to canvasrs of all ages. The worlds largest cruise lines humble origins pigeonholed it as the cruise industrys version of a floating fraternity party for a long, long time. scarce thats yesterday, and while Carnival still commands a certain reputation for a flashy, neon-esque atmosphere, and by no means stints on elaborate lounges and discos, its ships continue to evolve (http//www.expedia.com/ nonchalant/cruise/lines/cl1.asp?rfrr=-26926). Carnivals food, entertainment, and amenities have all improved dramatically, as have the size and technological features of the ships that comprise its fleet.Royal Caribbean has a reputation as an active cruise line that has a lot to offer for sports enthusiasts, with the largest ships on the se as offering options such as rock climbing and skating facilities. The cruise line is known for consistently high quality that has not changed over the years. Across the board, food is amazingly consistent and well-preparedfrom the dining style to the buffet to the 24-hour room serviceespecially considering the capacity of the ships (http//www.expedia.com/daily/cruise/lines/cl10.asp?rfrr=-26926). Royal Caribbean has received kudos for offering free equipment rental for use in its sporting facilities.The competition between these two cruise lines is intense, and has largely driven the cutting contact developments in their ships and services. One is continually trying to upstage the other with announcements of new vessels being developed or put into commission that are the largest known. This battle to be have biggest ships has thus far been won by Royal Caribbean. One of Royal Caribbeans best tricks has been to repeatedly announce, build and sail the biggest cruise ship in the worl d. In fact, they relish announcing such a new ship will be built usually the same week as Carnival announces it has just launched its biggest vessel ever. For instance, at al virtually exactly the same time Carnival floated reveal the first post 100,000-ton cruise ship ever, Royal Caribbean trounced the publicity by announcing they would build one of nearly 140,000 tons. (http//cruisemates.com/articles/reviews/rci/index.cfm). The ability of Royal Caribbean to maintain its competitive edge as far as the size of its vessels has enabled it to be the leading carrier by volume of passengers. This dominant market position comes despite Carnivals claim to the most cruise ships afloat. Carnival Cruise Lines parent company, Carnival Corp., when accounting for all of its subsidiaries, carries one in four passengers today on no fewer than 79 ships (http//cruisemates.com/articles/reviews/carnival/index.cfm). Obviously, the two companies are the dominant players that set the tone for the entire industry, and might be likened to Coca Cola and Pepsi in the beverage industry, or MacDonalds and Burger pansy in the fast food industry. In terms of wide appeal to various interests, Carnival arguably wins. According to Cruisemates.com, it is hard to compete with Carnivals ability to pass on and embellish a simple concept build fun ships with good food, and make sure the staff understands the concept. Royal Caribbean may have many more than things to do onboard, but Carnival may be arguably more fun based solely upon their attitude. Where Royal Caribbean