Management Business Plan of Bar Restaurant Assignment

Management Business Plan of Bar Restaurant - Assignment Example The sales forecast is for about $200,000 for year two, which is estimated for year three to $290,000. Net profit is expected tobe negativein the first year and then become %in years two andthree. 1.1 Keys to Success Boschetto has identified several business factors that must be implemented in order to succeed in this competitive market. 1. Design effective Logistics procedures. This is especially important for a bar restaurant where, without logistics there will be problems in demand and supply and in addition, employ theft could cause the business a lot of damage. 2. Offer exceptional customer service. 3. Improve continuously the business model. 1.2 Mission It is Boschetto's mission to become a premier meeting spot for London professionals who are interested in high quality light cuisine and wine. Boschetto will accomplish this by offering abundant Italian finger food and wine, at reasonable prices. By providing the London market with the opportunity to gather and have an exciting meeting point will become a London favorite. The business strong belief is that a successful business is based on satisfied customers. 1.3 Objectives To become one of the premier meeting points in London that offers Italian finger food and wine. To grow thetrend of drinking wine and enjoy light food with it in contrast to beer and sandwiches. Become profitable by year two. Market Analysis Summary Boschetto's target customers are working people age 30-45 yrs old. Upper middle and middle class and Dinkies of the same characteristics. Both groups are interested in light Italian food Both groups are interested in having a regular meeting point which will look rather exclusive and posh but they have some differences therefore they need to be reached differently. 2.1 Target Market... This essay describes a Boschetto, that is a new bar restaurant, that is located in London. Boschetto is a combination of a bar and a restaurant serving Italian finger food. While there are many Italian restaurants in London, there are no Italian bar restaurants even though the demand is quite apparent. These restaurants are always filled with people. The researcher states that Boschetto is aimed to meet the unmet demand in London with a bar restaurant offering an extensive wine list and high quality Italian finger food fine. Boschetto will be lead by Chiara Mastroianni. Chiara received her undergraduate degree in Business Management from University of Wales. It is also Boschetto's mission to become a premier meeting spot for London professionals who are interested in high quality light Italian cuisine and wine. Boschetto will accomplish this by offering abundant Italian finger food and wine, at reasonable prices for middle and upper middle class. The researcher hopes that by providin g the London market with the opportunity to gather and have an exciting meeting point will become a London favorite. The business strong belief is that a successful business is based on satisfied customers. Boschetto is planned to open in the first quarter of 2009. It is concluded that prior to the opening, all appropriate market research, concerning the targeted market segments, will be conducted as well as all the necessary promotion such as advertisements that inform the public about Boschetto will be executed.