Fashion analysis of louis vuitton Essay Example | Topics and Well Written Essays - 1250 words

Fashion analysis of louis vuitton - Essay ExampleThe purpose of the typography Fashion analysis of louis vuitton is to analyse Louis Vuittons high fashion collections for Autumn Winter 2009 (AW09) and Spring summertime 2010 (SS10) and to investigate the supply chain and production processes of the company. Besides advertising through celebrity endorsement and sports sponsorship, Louis Vuittons success is attributed to the control it maintains over all its operations from creative design to distribution. This ensures not only a commitment to quality (New York Magazine 1985), but also its high operating margins of around 45 part as compared to those of its closest competitors. Marc Jacobs is Louis Vuittons high profile designer. Summer 2010 (SS10) collections depicted designer Marc Jacobs blending of variant influences. Olde world appeal was combined with a little bit of French fancy, a sprinkling of 80s blighted taste and a Playboy bunny look . The fabrics used were mainly cashmer e, wool, silk, satin, lame velvet, fox fur, taffeta, embroidered panne velvet, re-embroidered printed fabrics, lather and diaphanous tulle. In Figure 1. above, the mixed influences are clearly visible, and the clothes range from the sublimely clothing to the gorgeously unaccustomed to the not so delightfully strange. The collection is divided into groups based on different colours. The black apparel were most appealing, and the touches of colour at the sashes added to the beauty of the dresses. The oversized shoulders lent an unusual but attractive look.